4. Confidence with Christophe Morel
Subscribe to the Attached to Hygiene Newsletter
Show Notes:
Get a fresh take on the consumer need for confidence and how it drives disposable hygiene market trends! In this informative episode of “Attached to Hygiene,” Jack Hughes and Christophe Morel, Bostik Nonwovens Global Marketing Manager for Market Insights and Sustainable Innovation, explore the need for confidence—and how to deliver it—from every angle.
Highlights include:
- The many ways confidence in product and brand can positively impact the consumer experience AND your business
- The importance of confidence in adult incontinence and feminine hygiene
- How choosing the right adhesive can help optimise product performance o increase confidence for both you and your consumer
Recommended Resources
- Global Market Trends in Disposable Hygiene Driving Adhesive Innovation
- Consumer Confidence At a Glance
- Providing Discretion to Self-Conscious Users
- 8 Product Needs That Are Important for Adult Incontinence
Connect with Christophe on LinkedIn.
Subscribe to “Attached to Hygiene” and never miss an episode!
You can email us with questions, comments, or ideas for future episodes at [email protected].
Host: Jack Hughes
Music by Jonathan Boyle
Produced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, Nikki Ackerman, and Green Onion Creative.
Discover Other Popular Attached to Hygiene Episodes
